Imagine you’re at the start of a race. You’ve trained, mapped out the course, and can practically see the finish line. You start strong, you’re ready, and you’re in control. Now picture jumping into a race without any training or map. You might catch up, you might miss a few turns in the road, and each step feels like a scramble to keep pace. This is exactly how marketing can feel when you’re either taking action with a clear plan—or just reacting to whatever happens.

You and your team live and work in your community, you can form deep relationships with local customers, charities, schools, community events, sports teams and other businesses, leading to strong word-of-mouth marketing and local support. This idea is very strategic because in addition to benefiting the community – it gives you a reason to create a lot of effective marketing and encourage new and repeat business.

Using Google to your advantage means keeping your Google business listing up to date. And it is one of the easiest and FREE ways to attract more customers. It’s like putting up a big sign that says, “We’re open for business and you’ll love us!”