Marketing your business is a process. It is not an afterthought or a ‘one and done’ activity, it is creating a total “wow” experience for customers that must be continuously implemented.
The sentence above has a lot of insight into the marketing of a business. When fully understood, it describes the difference between having a mediocre job or owning a thriving business. Simply put, it means that marketing is everything your business does, every day.
Many Business Owners make an attempt at marketing and, when it doesn’t produce immediate results, make the mistake of concluding that marketing doesn’t work. Perhaps they assume all they need is one big, mind-blowing marketing idea, and – bam! – it will send them over the top.
To truly realize success in your business, you must get past this kind of thinking and really grasp the process of marketing. When you realize the simple truth of what it takes to hurl you into the realms of success, you will find your bank account flooded with cash faster than you can say, “Show me the money.”
The “Wow” Experience
The process of marketing should create what we call the “Wow” experience. This experience is what customers get when they come into your business. It is more than your core product or service.
What exactly are they getting when they frequent your business?
Business One gives the customer their service or product and a bill.
Business Two gives a friendly, smartly-dressed staff member, attending to the customer’s needs and desires, a spotless washroom and waiting area, clean and pleasant surroundings, clear communication, who follows up with a thank you and/or a birthday card and an entertaining weekly email. Customers leave impressed with the business.
The first business did everything right and provided a transaction.
The second business did everything right, provided a great product or service, wowed the customer, and established a lasting relationship that pretty much guarantees repeat business and referrals. The second business also charges twice as much as the first to provide the same product and service and the customers are happy to pay the difference. However, note that the experience wasn’t created from one event, it was a process.
Train your staff to be always thinking:
“What can I possibly do for this customer to make sure they will come back and, more importantly, tell all their friends and relatives about us?”
It has been said that Walt Disney so valued this “Wow” experience that he considered the cleaning of Disneyland a marketing expense. He did such a great job keeping everything clean that he knew his customers would tell other people about Disneyland. Therefore, it was marketing, not cleaning. He was right.
Decide what kind of experience you want to give your customers and work towards creating it. Start by writing down your ideas on paper. This makes your goals realistic. Decide what kind of business you want and then start playing the part.
Apply the process of marketing to everything you do in your business.
The Tool That Makes It All Work
In the process of marketing, remember that none of your goals can be realized without this vital tool; consistent implementation.
We provide Business Owners across the country with proven marketing and a repeatable automated system. Many join Royalty Rewards® on a free trial. Some use the program and turn a dying company into an overnight sensation, and some take the opportunity and never do anything with it.
There is a simple difference between our clients who have extraordinary success and those who don’t: implementation. Consistent implementation means the difference between struggling to make a buck and having the money flow to you. Consistent implementation establishes Royalty Rewards® in your business so it generates revenue, maintains customer relationships, and produces efficient and profitable work from you and your employees.
Consistent implementation is not going to happen overnight, but we make it simple. The process is a matter of plugging a few simple, proven, marketing strategies into your business that will set you apart from your competitors. You’ll be paired with a Marketing Coach who will be with you every step of the way, monitoring, advising and checking in with you. Your biggest task will be to connect with them.
Remember, “Marketing is a process, not an event.” Don’t make the mistake of thinking of marketing in terms of putting out one ad, letter or flyer. It is so much bigger than that. This process of marketing, when implemented consistently, will create a snowball effect that will give you the kind of business and income that you only dreamed off, and will turn a so-so even struggling business into an exciting and profitable business.
We offer a free trial to those who are ready to implement and automate their marketing and grow their sales and profits as a result. Click the button below to get started by talking to a Program Director.
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